Aurora Cannabis Inc. (“Aurora” or the “Company”) (TSX: ACB) (OTCQB: ACBFF) (Frankfurt: 21P; WKN: A1C4WM) announced today that it has reached an agreement with Shopify Inc. (“Shopify”), one of the world’s leading multi-channel, online commerce companies, to leverage the Shopify platform as Aurora’s ecommerce engine for medical and recreational cannabis distribution globally.
Working closely with Aurora Cannabis’ industry-leading software engineering team, Shopify will assist in transitioning Aurora’s current ecommerce site to a new, Shopify-developed platform, improving the customer experience for Aurora’s current medical and future adult consumer use customers. One of the key benefits of the Shopify platform is its rapid and seamless scalability as Aurora executes on its domestic and international expansion strategy.
“Selecting Shopify allows Aurora to bring a world-class ecommerce solution to our patients and future adult consumer use customers,” said Darryl Vleeming, CIO of Aurora Cannabis Inc. “Shopify’s unique, industry leading platform provides a safe, secure and flexible ecommerce site that we can build on as we execute our global growth initiatives and enter new markets.”
Loren Padelford, VP at Shopify, added: “While both companies originate in Canada, this is a true global success story, combining our industry-leading technology, helping to power the international expansion of one of the global leaders in the exciting and rapidly growing cannabis industry. The Shopify platform will allow Aurora to provide a tailored customer experience that embraces and adapts to the unique demands of both consumers and regulators, adapted to the specific needs of the various jurisdictions in which Aurora operates.”